Flatbush Avenue’s tallest new tower, rising 43 stories at 570 Flatbush Ave, hit its structural peak this week. Monthly rents for one-bedrooms now start at $4,200, a new high for Prospect Lefferts Gardens.

Demand for luxury rentals in Prospect Lefferts Gardens continues to push prices skyward. Leasing agents for 570 Flatbush Avenue, the headline-making tower from Hudson Companies, confirmed this week that one-bedroom units are hitting the market at $4,200 a month—up nearly 30% from pre-pandemic averages for the corridor. The building’s topping out ceremony on Monday drew local officials and representatives from Community Board 9.

Hudson Companies’ managing partner, Sarah Pizer, told NYC Pulse, “Flatbush is changing fast. We’re seeing tech workers from Manhattan and Brooklyn Heights bidding up prices on day one.” The glass-and-steel structure, which now looms over Prospect Park station on the Q train, features a 24-hour doorman, rooftop pool, and a fitness center managed by Brooklyn Athletic Club.

The influx of luxury units along Flatbush Avenue is sparking debate—and resistance—from longtime residents and local organizers. “We’re already hearing from tenants in nearby rent-stabilized buildings worried about displacement and the character of the block,” said Aaron Selman of PLG Tenants United, based on Ocean Avenue. The developer says that 30% of the project’s 350 apartments will be set aside as affordable housing, with the city’s lottery set to open in July.

Whether 570 Flatbush Ave’s record-setting rents set a new bar for Prospect Lefferts Gardens remains to be seen—the next-largest tower, The Parkline at 626 Flatbush, currently lists one-bedrooms around $3,600. But brokers along Flatbush say the demand is real: “People want the park, the train, and the new amenities,” said Denise Wu of Corcoran. “They’re paying for the skyline.”

Frequently Asked Questions

How many units are in the new 570 Flatbush Avenue tower?

The tower at 570 Flatbush Avenue features 350 rental units, according to Hudson Companies. Of these, approximately 245 will be market-rate, while 105 apartments (about 30%) are set aside for affordable housing through the NYC Housing Connect lottery program launching in July 2024.

When will residents be able to move into 570 Flatbush Avenue?

Hudson Companies expects the first move-ins to take place by October 2024. Leasing for market-rate units is underway, with showings available by appointment this month. Affordable housing lottery winners will be contacted starting late August.

What amenities does 570 Flatbush Avenue offer?

The building offers a rooftop pool with Prospect Park views, a 24-hour doorman, co-working lounges, a gym managed by Brooklyn Athletic Club, bike storage, and in-building laundry. Ground-floor retail is also planned, with tenants to be announced later this summer.

Frequently Asked Questions

How many units are in the new 570 Flatbush Avenue tower?

The tower at 570 Flatbush Avenue has 350 rental units, with about 245 market-rate and 105 affordable apartments.

What is the starting rent for a one-bedroom at 570 Flatbush Avenue?

One-bedroom rents at 570 Flatbush Avenue start at $4,200 per month.

When will move-ins begin at 570 Flatbush Avenue?

First move-ins at 570 Flatbush Avenue are expected by October 2024.

What percentage of apartments at 570 Flatbush Avenue are affordable housing?

About 30% of the apartments, or 105 units, are set aside as affordable housing.

When does the affordable housing lottery open for 570 Flatbush Avenue?

The NYC Housing Connect lottery for affordable units at 570 Flatbush Avenue opens in July 2024.

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